Data-driven and innovative marketing solutions that empower restaurant brands to unlock their full potential, expand their reach, and achieve structured, practical growth.
Arpita Sharma is the Founder of Inside The Box, bringing over ten years of experience in the restaurant industry. Before founding Inside The Box, she was part of Zomato, where she gained valuable insights into the food delivery ecosystem. Over the past seven years, she has consulted for various restaurants, providing strategic guidance to enhance their operations and profitability. Her expertise includes menu optimization, operational efficiency, and market positioning. Passionate about the evolving food landscape, she offers data-driven solutions tailored to the unique challenges of the restaurant industry.
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Vineet Paharia is the co-founder of Inside The Box, leveraging his extensive experience in the food delivery and restaurant industry to help brands optimize operations and scale profitably. A qualified Chartered Accountant with an MBA from FMS, Delhi, he has held strategic leadership roles at Rebel Foods, Curefoods, and Biryani Blues. His expertise spans business intelligence, financial planning, franchise management, and AI-driven growth strategies. Passionate about transforming restaurants into sustainable ventures, he delivers data-driven solutions tailored to the evolving needs of the industry.
LinkedInWe help restaurants optimize their food delivery operations by streamlining processes, improving order efficiency, and maximizing profitability. From platform strategy and pricing optimization to customer experience and operational execution, we ensure sustainable growth in the competitive delivery space.
Enhancing dine-in experiences requires a deep understanding of customer behavior, menu engineering, and service efficiency. We provide tailored strategies to improve footfall, increase table turnover, and boost overall revenue while maintaining exceptional customer satisfaction.
Strong financial management is key to a restaurant's success. We offer in-depth financial planning, cost control strategies, order level reconciliation with aggregators and profitability analysis to help businesses make data-driven decisions, optimize margins, and ensure long-term financial stability.
We identify bottlenecks in restaurant operations and implement solutions to enhance efficiency, reduce waste, and improve service speed. Our data-driven approach focuses on staff productivity, kitchen workflow optimization, and technology integration to drive overall business performance.